Inspired by Prime Minister Narendra Modi’s call to show support for local crafts and businesses, the Ministry of Textiles has launched a campaign “Local for Diwali”. Textile Minister Smriti Irani has appealed to the people to celebrate Diwali by buying and gifting local textiles and handicraft items to support local weavers and artisans.
#Local4Diwali – This Diwali pledge to buy local!
— Smriti Z Irani (@smritiirani) November 9, 2020
The new campaign launched by the Ministry will help local artisans, weavers, and businessmen. Talking more about the campaign, Smriti Irani urged people to take a picture of their favourite articles like clothing or a handicraft item and tag the person from whom they have purchased it.
PM Narendra Modi also appealed to people to prioritize local products while shopping during this festive season. He said, “Diwali is approaching. Inspired by the festive spirit, let us spread brightness, happiness, and prosperity. Support Indian talent! #Local4Diwali”
Even in the most recent episode of ‘Mann Ki Baat’, PM Modi urged all to be ‘Vocal For Local’ when they step out for festive shopping and prioritize local products. He said “There are several different festivals coming up like Eid, Dhanteras, Diwali, Bhai Dhooj, Guru Nanak Gurpurab/Jayanti. During the COVID-19 pandemic, we have to remain restrained and limit ourselves during the festivals as well.”