Take Donald Trump and leave Hugh Hefner: Twitter on ‘Playboy’ founder’s death.

The sexual revolutionist and the founder of the world’s largest-selling men’s magazine, Hugh Hefner died at 91. He passed away peacefully at home, from natural causes, this morning.

However, when the news was released and confirmed by the playboy magazine, social media mourned over the “prophet of pop hedonism”.

Cooper Hefner, his son, said he would be “greatly missed by many”.

He paid tribute to his father’s “exceptional and impactful life as a media and cultural pioneer,” and called him an advocate for free speech, civil rights and sexual freedom.