Dug, dug, dug – Royal Enfield’s Interceptor 650 and Continental GT are here!

Story by Shivani Ramakrishnan (with inputs from Auto NDTV and Royal Enfield)

Chennai, November 14, 2018

Royal Enfield, India’s leading motorcycle brand and the oldest motorcycle brand globally is all set to launch the Twins on November 14 at Goa.

“Dug, dug, dug” –  the sound can be heard from miles away, penetrating a monotonous wait in standstill traffic, as heads turn in unison to greet the sound. Such is the power, popularity and image associated with the brand that most youngsters these days are opting for a Royal Enfield bike, even if that means having to wait in line for a month or two for the perfect ride.

Royal Enfield, headquartered in Chennai, is a unit of Eicher Motors and is an Indian bike brand that is famous for being the oldest brand in the world with continuous production. It was founded in 1955 as Enfield India after the Redditch Company partnered with India’s Madras Motors to assemble the Royal Enfield Bullet 350 cc motorcycle in Madras. The brand was revived by Siddhartha Lal, after he took over the reins of the motorcycle brand in 2006 as Managing Director (MD) and Chief Executive Officer (CEO).

The bullet is a staple bike in most Indian households today, having been made popular over the years with its depiction in Indian cinema, primarily in the Southern film industry. Earlier associated only with Indian policemen who were seen patrolling the streets on the Classic 350 models, the Bullet has now found its place in the hearts of both the young and the old. Over the years, the brand has evolved itself to cater to the needs of the new generation, bringing in models such as the Thunderbird (500, 350 and X), the Himalayan and a revival of the Classic 350 and 500 series.

The bullet is set to thunder into the streets again in a new avatar, with then launch of the Interceptor 650 and Continental GT 650 series today at Goa during the annual Royal Enfield Rider Mania.

The two bikes, which are set to be the company’s first middle-weight offerings to take on competitors Harley-Davidson and Triumph were first unveiled in November last year at EICMA, Milan. Now that the highly anticipated bikes are finally here, Indians cannot wait to be the first to own these sweet rides!

So what makes these bikes so special? Let’s find out through an in-depth analysis.