BOLLYWOOD , BJP’S NEXT SOFT TARGET?

source: Pressbolt News

Uttar Pradesh chief Minister Yogi Adityanath’s visit to Mumbai to meet people from the Bollywood industry stirs debate.

Updated : 3 December, 16:51 IST.

Mumbai: UP Chief Minister Yogi Adityanath met with Bollywood personalities on Wednesday. His visit, according to him was majorly to discuss and seek recommendations for his dream project of a film city in the state of Uttar Pradesh. The opposition has accused it as an attempt to woo the Bollywood industry and shift its focus and base to UP.

Source: The Quint

Chief Minister Uddhav Thackeray strongly condemned his visit and said that no industries from Maharashtra will go to any other state. He also took a dig at Yogi saying that some people will come and urge you to come to their state for investment but it is time to show the magnetic power of the state. Shiv Sena MP Sanjay Raut also questioned the hidden agenda behind CM’s visit. Mr. Raut said,” The film industry in south India is also big, there are film industries in Bengal and Punjab too. Will Yogi ji visit these places and talk too?”.

Yogi Adityanath reacted to the allegations saying it is an open competition and no one is snatching or hindering anyone’s investments. A statement issued by the UP Government says the business community he met congratulated the Chief Minister for making the state the most preferred investment destination.

Source : India TV

Now, Bollywood is definitely the hub for movie business and having the base of India’s largest movie industry is definitely a larger than life investment. And Yogi Aditynath knows it better than anyone. Yogi’s dream project is said to be bigger than the film cities of Mumbai which again rectifies the hidden agenda. The beginning of a gentle and slow but a massive change? His statements after the meet also hints the same.

 

 

The Bharatiya Janata Party has always shown its affinity towards the Hindi Film industry. It knows that there is no other medium stronger than cinema to promote its ideologies. The industry is also happy to oblige. We witnessed it with a biopic made on Narendra Modi, with Kangana Ranaut directing a movie on the life of Manikarnika and portraying her as a Hindu Icon or with even the infamous interview of Akshay Kumar with Modi where he asked subtle questions and made it look appealing. The coming of OTT platforms into the picture is only helping to elevate the level of reach. The central government planning to censor the content on OTT platforms has made things easier.

Bollywood has also rarely been vocal about the activities of the government, ofcourse with exceptions. And going against government is also not a great idea for them just like any citizen. Deepika Padukone by supporting the students protesting at JNU welcomed hatred and the act pushed away her movie from achieving its deserved success.

Yogi Adityanath’s visit and plan to take control over the industry can not be merely considered as an attempt to attract investments alone but also to get hold of a medium that helps you stay in the long run.

 

Written by Shibimol K G